CAMRA, The Campaign for Real Ale, is an independent consumer organisation. CAMRA's mission is to act as champion of the consumer in relation to the UK and European beer and drinks industry.
Formed in 1971, CAMRA now has over 150,000 members and is acknowledged as one of the most successful consumer groups in Europe.
CAMRA members have chosen 4 main campaigns to concentrate over the next year to 18 months. These campaigns were agreed following a policy discussion group at CAMRA's AGM in Torquay, April 2012, and a previous membership survey and strategy weekend that was conducted by the National Executive. Narrowing the Campaign's activity to fewer key campaigns was a recommendation from the Fit For Purpose Report which was present to the members at CAMRA's AGM 2011.
The key campaigns are:
- Stop tax killing beer and pubs
- Secure an effective government support package for pubs
- Encourage more people to try a range of real ales, cider and perries
- To raise the profile of pub-going and increase the number of people using pubs regularly
Other 'definitions' of CAMRA :- Wikipedia ; CAMRA